PristineCircuitWeekly tasks (15-30 minutes)
Ask for reviews from the week's completed jobs. This is the single highest-leverage weekly task. If review requests aren't automated yet, this is the first thing to fix — see the note on automation below.
Post one update to your Google Business Profile. A before/after photo, a note about a seasonal service, anything that shows the profile is active. Profiles that update regularly tend to perform better in local search than ones that sit static for months.
Check in with one referral source. A quick text to a past client, a property manager, or a real estate contact — "we've got a couple of openings this month if you know anyone" — takes two minutes and keeps the relationship warm.
Monthly tasks (1-2 hours)
Send one email or text campaign to your client list. A seasonal reminder (spring deep clean, holiday prep), a referral incentive, or simply a thank-you with a review ask. Consistency matters more than cleverness here.
Review your lead sources. Which channel actually produced booked jobs last month — referrals, Google, a paid platform? Cut what isn't working before adding something new.
Audit your service-area pages or listings. If you've expanded into a new zip code or added a service (move-out cleans, a rental turnover offering), make sure your online listings reflect it.
Seasonal tasks (once or twice a year)
Push deep cleans ahead of major seasons. Spring and pre-holiday periods are natural windows to market a deep-clean upsell to existing recurring clients, since the service is a genuine step up from their standard visit.
Revisit your pricing and your marketing budget together. If rates are moving (see our house cleaning prices guide), your marketing messaging and any published pricing should move with them.
Reassess your commercial-account pipeline. Growing a residential business often means eventually adding office or property-manager accounts. Our guide on getting clients for a cleaning business covers the office-account path in detail.
The part that makes the rest of this plan sustainable
A weekly review-ask, a monthly campaign, and a seasonal push are only sustainable if they're not entirely manual. Automated review requests after every completed job, a scheduled monthly email that doesn't require rewriting from scratch, and a lead pipeline that shows you which channel is actually converting — these are what make a marketing plan survive a genuinely busy month instead of getting skipped. That's the gap PristineCircuit's marketing and automation tools are built to close. See Features for the full list.